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Brand Story

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Historically, butterflies are the carrier of human imagination. In China, butterflies are the embodiment of eternal love; in Japan, butterflies are a symbol of femininity. The Indians believe that if one sets a butterfly free and makes a wish at the time, his or her wish will then come true.


After the mysterious transformation from caterpillar to butterfly, it rebirths with bright gorgeous wings dancing among the flowers. It is an avatar of an angel, imbued with ancient memories and modern beauty. Flowers are the home for butterflies. Under the sunlight, they dance with a light and delicate manner in various elegant movements. They perfect themselves in living their lives through dancing among flowers, creating luxurious scenery.


Beautiful and high-spirited butterflies are the source of senses for ¡°Essentie¡±. Ladies and butterflies share the common characteristics of being beautiful, stylish and sensual, radiating their charm on nature and on the people around them.


"Essentie" is designed to capture the tender and elegant butterfly dance recreated and reflected in our lingerie.


"Essentie" lingerie incarnates the various exquisite styles and unique spirit of a butterfly and helps ladies feel completely comfortable, beautiful and sensual with their bodies.


When wearing "Essentie", Joy and Beauty follow like a shadow!


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